This is the 2nd edition of our Consumers Remodeling Survey. The overall purpose of the survey is to develop a deeper understanding of the mindset of homeowners as they plan a home remodeling project and their experience when searching for a home remodeling services provider. Those within the home improvement industry, building material marketers, and those involved in all levels of the value chain will find key insights relevant for their business.
This study adds to previous Renoworks' consumer studies by exploring the nature of homeowner motivations, and how today's homeowners approach their home improvement experience.
Read the updated study to discover insights and opportunities to help you create new innovative strategies to engage with homeowners, market building products more effectively and grow your business.
Applications and Software Used for Planning Projects by Homeowners
Of homeowners cannot visualize building products like roofing, siding, and windows on their own home before construction begins.
of homeowners look to contractors to research building products, including roofing, siding, windows, and doors
Cite improving or updating the appearance of their home as a reason to begin a remodeling project.
Is the average score placed on the value of home visualizers, suggesting home design visualizers add value to homeowners and their remodeling projects.
Or more homeowners are unsure about how their project is going to turn out and how it will look with selected building products.
of homeowners said that visualizing their home with the natural surrounding is very important to them.